BRANDING AND RE-BRANDING
An effective brand strategy gives you a major edge in increasingly competitive markets.
Project Cost INR 120000
Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.
Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store (even when it’s just easier to grab something online).
Stage 1. Business goals and brand personality
To receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go
Stage 2. Market and user research
This step is essential for all kinds of designer’s job, be it a logo or a mobile app. The research helps to immerse into the environment of the future brand and comprehend the peculiarities which may influence its success.
Stage 3. Logo design
Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of logo design.
Stage 4. Visual elements of brand
Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.
Stage 5. Corporate brand style
Various attributes can become a branded item depending on a type of a company. There are some common brand items which are used by different companies.
Stage 6. A style guide
The work is done. The visual material is complete. The last task for the designer is to make sure clients will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand.