Branding

BRANDING AND RE-BRANDING

An effective brand strategy gives you a major edge in increasingly competitive markets.

Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.

Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store (even when it’s just easier to grab something online).

Stage 1. Business goals and brand personality

To receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go

Stage 2. Market and user research

This step is essential for all kinds of designer’s job, be it a logo or a mobile app. The research helps to immerse into the environment of the future brand and comprehend the peculiarities which may influence its success.

Stage 3. Logo design

Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of logo design.

Stage 4. Visual elements of brand

Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.

Stage 5. VISUAL PROMOTION

Visual based promotion gives an instant promotion to your brand. TV Commercial or Placing your hording or bilibord on research based location. News Paper or Magazine promotion, Organising Ramp Shows with models and location based on your budget. 

Stage 6. SOCIalising brand

Spread the name. We are done with visual elements now promote to social media. Face Book, Instagram, Google promotion. Linking to your website or webstore. Reach to maximum limit that you could reach.

Scope of work

Dimention Analysis

We will find your Market size (current and future) Market trends Market growth rate Market profitability Industry cost structure

SWOT Analysis

SWOT is strengths, weakness, opportunities, and threats. It matches internal strengths and weaknesses up against opportunities and threats. Strengths and weakness are internal factors which we can control.

Theme Creation

After all these research we will start finding sample potential images which already changes products sale of your competitor. We will have a sketch of the image find Location and models

Visual Promotion

Visual based promotion gives an instant promotion to your brand. TV Commercial or Placing your hording or bilibord on research based location. News Paper or Magazine promotion, Organising Ramp Shows with models and location based on your budget.

Market Segmentation

Market segmentation is one of the important ways to find competitive advantage with its differentiation in market analysis.

Competitive Trend Analysis

Customer analysis, Choice modelling, Competitor analysis,
Risk analysis, Product research,
Research work paper will be submitted to you for your reference purpose.

Final Shoot

We will shoot 4 Different themes for your product. Design the complete ready to print Advertisement. Upto 60 Products e-commerce shoot with models

Social Media Promotiom

Spread the name. We are done with visual elements now promote to social media. Face Book, Instagram, Google promotion. Linking to your website or webstore. Reach to maximum limit that you could reach.

Contact Us

189 1/D Kasba Road Kolkata 42

+91 9051975137

sales@ipsitodas.com

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