BRANDING AND RE-BRANDING
An effective brand strategy gives you a major edge in increasingly competitive markets.
Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.
Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store (even when it’s just easier to grab something online).
Stage 1. Business goals and brand personality
To receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go
Stage 2. Market and user research
This step is essential for all kinds of designer’s job, be it a logo or a mobile app. The research helps to immerse into the environment of the future brand and comprehend the peculiarities which may influence its success.
Stage 3. Logo design
Some people often mistake a logo for a brand but it is only one stage in the process of branding. However, it would be wrong to underestimate the role of logo design.
Stage 4. Visual elements of brand
Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.
Stage 5. VISUAL PROMOTION
Visual based promotion gives an instant promotion to your brand. TV Commercial or Placing your hording or bilibord on research based location. News Paper or Magazine promotion, Organising Ramp Shows with models and location based on your budget.
Stage 6. SOCIalising brand
Spread the name. We are done with visual elements now promote to social media. Face Book, Instagram, Google promotion. Linking to your website or webstore. Reach to maximum limit that you could reach.