Ipsito Das the Model Maker interview published in The Hindu

Use and throw

Threats to the Indian male model don’t always come from the outside. There are clear and present dangers closer home. Models in Kolkata are a case in point. Derided for not being groomed enough, they are often left scavenging for the dregs their Delhi and Mumbai colleagues leave behind. Before he returned to Kolkata in 2012, fashion photographer Ipsito Das worked in Delhi for two years. “If asked to name competent male models in Kolkata, I can still only point to Nick Rampal. There’s a vacuum of talent here, and every time there’s a show or a fashion week in the city, that vacuum comes to be filled by models from Delhi and Mumbai.” So where do Kolkata’s models go? “There’s always Odisha.”

Das says he makes it a point to forward the portfolios he shoots to recruiters and other corporate clients. “It’s a tough crowd,” he admits. Sumukh Parasramka’s WhatsApp is flooded with such pictures and portfolios. Owner of Czarr Innovations, an advertising solutions provider, Parasramka says that grooming in the modelling industry boils down to just one thing — your relationship with the camera. “It’s sad but Kolkata’s models are usually not very camera-friendly. As a result of that, they really never get past that middle bracket. To have a lucrative modelling career, you have to be part of the cream, and the cream can include only 50 men. Let’s face it, those 50 do come from elsewhere.”

Ipsito Das Biography IMDB

Ipsito Das is a professional Fashion Photographer. was born in Kolkata in 1985. Born and bought up in family where culture was nurtured in painting, singing, poetry. After completion of Photography course from New York Institute of Photography, he started working as freelance photographer in Advertising agencies in Kolkata, having assignments with agencies like JWT, Bates, Mudra, Impact, Orient Communication, Cygnus Advertising, Campaign for Toyota Corporation, He worked in Mercedes Benz Fashion Week, New York Fashion Week, Victoria Secret’s Fashion Week, Lakme Fashion Week , Adrija Jewelers, Koovs, Pantaloons, P.C. Chandra, Color Proof, Tachymetre, Minu Saree, HNG, B.B. Dutta Jewellery, Rupashree Jewelers, Senco Gold Jewelers, Singini, Indian Rayon, Marg (Costume Designer), Bose, Tantra, The Park, Blue Glue, Komal Shood etc.

Komal Sood’s branding shoot by Ipsito Das Published in Telegraph T2

Branding is the most important thing to a fashion designer. It is the only way to place yourself to your customers. Selection of your branding is important as well as the promotion. Branding Master Ipsito Das has successfully promoted Komol Shood the fashion designer as a global brand for all size. Telegraph India covers that branding

How fat is thin? Quite, depending on where you are.

The body positivity movement has made it de rigueur for any self-respecting ramp to be inclusive: to include a plus-size model as part of the show, or devote an entire show to plus-size. A fashion show by Prabal Gurung, the boy from this part of the world who has captivated the Western world, is also an exercise in diversity, of ethnicity, race, gender, body size and body type.

Yet in reality not much has changed. The tyranny of sizes remain. Despite all the political correctness, the mannequin remains the ideal shape for the woman in the fashion world — and outside. The mannequin has been internalised, literally, not only by women in the West, but also in India. The curves that Indian women are celebrated for are now often wished away.

Models here are sent back from shoots for being ‘fat’, which can mean just big-boned or curvy. An Indian woman with an average body, buying clothes off the shelf or online, split between the measurements of ‘XS’, ‘S’, ‘M’, ‘L’ or ‘XL’, often doesn’t know where to fit.


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